BSO 2022-23

The Project
Write 2022-23 Boston Symphony Orchestra season copy that feels fresh, welcoming, and exciting. With a new President & CEO at the helm and an upcoming season featuring younger, more diverse soloists and composers, this season's campaign marks the start of a new, more inclusive era at the BSO.

Click or tap each asset below to see more.

The Strategy
Highlight the orchestra’s most culturally relevant programs, keep copy concise, and ground every message in the season’s main theme: Seek Something New.

Graphic Design: Amanda Beaudoin, Julia Serino, Kevin Toler
Email Design: Leah Reber

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Spring Pops 2022

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Holiday Pops 2021